Finding good places nearby is harder than it should be

Finding good places nearby is harder than it should be

  • Why discovery feels hard...

    Why discovery feels hard...

Places you like live across different apps.
Some are saved. Some are bookmarked.
Some were sent by friends and forgotten.
When you want to step out, thereโ€™s no single place
that shows whatโ€™s actually happening around you.

but hard to keep track of

but hard to keep track of

but hard to keep track of

Good places are easy to come across

Good places are easy to come across

Good places are easy to come across

PRESENTING

This case study focuses on the redesigned user experience, created as a portfolio project.

VibeNear

VibeNear

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VIBENEAR INTRO

What Vibenear is solving

What Vibenear is solving

What Vibenear is solving

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Discovering nearby places should start from where you are

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Discovering nearby places should start from where you are

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Social signals help surface places that actually matter

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Social signals help surface places that actually matter

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Exploration should adapt to intent and mood

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Exploration should adapt to intent and mood

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Good places should be easy to save, organize, and come back to over time

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Good places should be easy to save, organize, and come back to over time

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HOME EXPERIENCE

HOME EXPERIENCE

Local first. Social by default. Effortless to explore.

The home screen opens to a live view of whatโ€™s around you, combining a map, nearby places, and familiar faces. Discovery starts naturally from location and people, without asking users to search or decide upfront.

Familiar faces. Real places. Same space.

Familiar faces. Real places. Same space.

Familiar faces. Real places. Same space.

Friends and nearby places live together on the map. Instead of showing locations in isolation, the map highlights where people you know have been and whatโ€™s happening around you.

This makes discovery feel more personal and less transactional. You are not browsing a list of options. You are seeing activity unfold around you.

Below the map, updates from places you follow and activity from friends carry the same context forward.

As you scroll, the map steps back and the feed takes focus. The experience shifts smoothly from spatial awareness to content without switching screens.

Designed for moments

without a plan

Designed for moments

without a plan

Designed for moments

without a plan

  • EXPLORING THROUGH THE MAP

  • EXPLORING THROUGH THE MAP

Sometimes you donโ€™t know exactly what youโ€™re looking for.
You just want to see whatโ€™s around you, what your friends are into, or what fits your mood right now

Sometimes you donโ€™t know exactly what youโ€™re looking for.
You just want to see whatโ€™s around you, what your friends are into, or what fits your mood right now

Sometimes you donโ€™t know exactly what youโ€™re looking for.
You just want to see whatโ€™s around you, what your friends are into, or what fits your mood right now

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DECIDING ON A PLACE

DECIDING ON A PLACE

Low effort to open.
Enough context to decide.

When something on the home screen catches your attention, a single tap opens the full place view. Photos, distance, reviews, and recent updates come together in one place, helping users decide what to do next.

Everything needed to decide, in one scroll

Key information like distance, open hours, follow state, and recent posts are grouped together so users can understand whatโ€™s happening at a place without jumping between tabs or views.

People and places share the same space.

Friends and nearby places appear together on the map so discovery is guided by real activity around the user, not isolated locations or generic lists.

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SAVING & ORGANIZING PLACES

SAVING & ORGANIZING PLACES

Remember places. Organize intent. Come back later.

When users are not ready to act immediately, they can save places into simple, meaningful lists. Instead of a single catch-all save, places are organized based on intent, making it easier to revisit them when the moment is right.

Different lists for different states of mind.

Places can be saved as Want to go or Been there, separating future intent from past experience and reducing mental clutter.

A personal library of nearby places.

Saved places arenโ€™t just bookmarks. Over time, they form a personal map of places users have explored, liked, or plan to visit again.

Planning a trip feels exciting

until it doesnโ€™t

Planning a trip feels exciting

until it doesnโ€™t

Planning a trip feels exciting

until it doesnโ€™t

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It always starts with excitement

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People start sharing ideas

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The chat gets active

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Too active

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Plans start getting buried in messages

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Nothing feels final anymore

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So we stop planning

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And decide to figure it out on the trip

don't worry

weโ€™ve got you

weโ€™ve got you

we are gonna get

you and your friends

we are gonna get

you and your friends

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PLANNING TOGETHER

PLANNING TOGETHER

Decide as a group. In one place.

When plans involve more than one person, saving places alone isnโ€™t enough. VibeNear lets users turn saved places into shared lists where friends can suggest options, vote, and talk through decisions together.

Instead of sending links back and forth or switching between apps, planning happens right where discovery already lives.

Plans live with the places, not in chats.

Group lists bring suggestions, votes, and conversations together so decisions donโ€™t get lost across messages.

Fewer messages. Clearer decisions.

Voting and quick reactions help groups converge on a plan without long back-and-forth conversations.

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ACTIVE DISCOVERY

ACTIVE DISCOVERY

When you know what youโ€™re looking for. Or when you donโ€™t.

Sometimes users open the app with a clear idea in mind. Other times, they just want a nudge. Active discovery supports both without pulling users out of context.

Browse by category when intent is clear.

Categories like food, personal care, shopping, fitness, or social work help users quickly narrow down nearby options when they already know what they want to do.

Search when intent is vague.

Search allows users to describe whatโ€™s on their mind without worrying about categories, while Surprise me helps when they donโ€™t know what to do and want the app to decide for them.

Things I learned along the way

Things I learned along the way