Amisha

Khola.

Amisha

Khola.

Amisha

Khola.

INDUSTRY:

INDUSTRY:

INDUSTRY:

ED-TECH

ED-TECH

ED-TECH

YEAR:

YEAR:

YEAR:

2025

2025

2025

Redesigning SuperKalam’s Cancellation Flow to improve trial retention.
Redesigning SuperKalam’s Cancellation Flow to improve trial retention.
Redesigning SuperKalam’s Cancellation Flow to improve trial retention.

SuperKalam is an edtech platform designed to help students prepare for UPSC exam. With a focus on affordability, accessibility, and personalization, it offers structured plans, curated content, and mentorship — all built to empower students on their self-paced learning journey.

🚨 The Problem

Students were subscribing to SuperKalam’s ₹15 trial… and instantly canceling. The culprit?

Auto-pay fear. Most users didn’t even explore the platform before opting out.


The original cancellation flow was functional — click, cancel, done.
But it lacked context, emotion, or pause. We needed to give users a reason to stay, without pressuring them.

🔍 Research & Insights
🔍 Research & Insights
🔍 Research & Insights

We started with:

We started with:

  • Internal data showing early drop-offs within the first 30 minutes

  • User behavior interviews with trial users

  • A quick benchmark of cancellation flows from platforms like Notion, Canva, Figma, and Loom

  • Internal data showing early drop-offs within the first 30 minutes

  • User behavior interviews with trial users

  • A quick benchmark of cancellation flows from platforms like Notion, Canva, Figma, and Loom

Key Takeaways:

Key Takeaways:

  • Most platforms create a “pause moment” with benefit reminders or emotional visuals

  • Humor and empathy worked better than urgency

  • Edtech audiences (especially UPSC students) didn’t want to feel tricked — just informed

  • Most platforms create a “pause moment” with benefit reminders or emotional visuals

  • Humor and empathy worked better than urgency

  • Edtech audiences (especially UPSC students) didn’t want to feel tricked — just informed

✏️ The Design Approach
✏️ The Design Approach
✏️ The Design Approach

Our redesign focused on empathy over pressure, with two small but powerful additions:

1. Benefits Reminder Screen

Before cancellation, users now see a lightweight reminder of what they’ll lose — curated content, mentorship, custom plans, etc.
It’s not manipulative. It’s just… a moment to think.

2. More interactive Feedback Screen

Instead of a dry form, we added a subtle animated sad-face GIF to humanize the flow.
It’s soft, a little funny, and made users pause — “Are you sure you want to go?”
Also we added a text animation in the feedback box which encourages users to add textual feedback.

✨ Final Flow
✨ Final Flow
✨ Final Flow
🎯 Learnings & Outcome
🎯 Learnings & Outcome
🎯 Learnings & Outcome

Honestly, this project wasn’t about fancy UI. It was about restraint. About knowing when not to be clever.

Here’s what I took away:

  • Subtle design > sneaky design: We didn’t trap the user. We just made them pause.

  • Emotion matters: That tiny sad GIF sparked more discussion than any layout decision.

  • Good UX respects choice: We reminded, not redirected.

Honestly, this project wasn’t about fancy UI. It was about restraint. About knowing when not to be clever.

Here’s what I took away:

  • Subtle design > sneaky design: We didn’t trap the user. We just made them pause.

  • Emotion matters: That tiny sad GIF sparked more discussion than any layout decision.

  • Good UX respects choice: We reminded, not redirected.

While I wasn’t able to track exact retention numbers post-launch (since I was an intern), internal reviews were super positive.
The new flow was launched live and aligned with the Growth team’s goals to create a student-first experience — one that nudges, not nags.

While I wasn’t able to track exact retention numbers post-launch (since I was an intern), internal reviews were super positive.
The new flow was launched live and aligned with the Growth team’s goals to create a student-first experience — one that nudges, not nags.

See It Live

🚨 The Problem
🚨 The Problem

Students were subscribing to SuperKalam’s ₹15 trial… and instantly canceling. The culprit?

Auto-pay fear. Most users didn’t even explore the platform before opting out.


The original cancellation flow was functional — click, cancel, done.
But it lacked context, emotion, or pause. We needed to give users a reason to stay, without pressuring them.

LALA.

See It Live

Content

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    Let's Talk

If you’ve got ideas or just want to chat, drop me a line.

We’ll make something cool.

Amisha

Khola.

Behance

Dribbble

Instagram

Medium

LinkedIn

Twitter

If you’ve got ideas or just want to chat, drop me a line.

We’ll make something cool.

Amisha

Khola.

Behance

Dribbble

Instagram

Medium

LinkedIn

Twitter

🚨 The Problem
🚨 The Problem

See It Live

Students were subscribing to SuperKalam’s ₹15 trial… and instantly canceling. The culprit?

Auto-pay fear. Most users didn’t even explore the platform before opting out.


The original cancellation flow was functional — click, cancel, done.
But it lacked context, emotion, or pause. We needed to give users a reason to stay, without pressuring them.